Hip-Hop Hold'em Coming To Television

Czar Entertainment, Premo Pictures and IMG Media announced the premiere of “Hip-Hop Hold’ Em,” a new weekley television series showcasing Hip-Hop artists competing in tournament-style poker challenges.

“Over 60 million Americans play poker at least once a month, and a growing amount of young adults are driving this new trend,” said Tone Boots, executive producer, and co-founder of Premo Pictures.

Tone Boots also served as producer and creative consultant to MTV's popular Direct Effect series from 2004-2005.

“We believe that fusing poker with the elements of celebrity lifestyles and music will bring our viewers a fresh spin on the poker phenomenon,” Tone Boots continued.

The new one-hour show, which is slated to debut nationally October 6th, will feature five celebrities from the world of music, sports, television, movies and fashion competing for their favorite charities in a game of “No Limit Texas Hold’ Em.”

The original series will blend the element of professional poker with the style and music of Hip-Hop culture. The show will also give viewers a behind-the-scenes tour of one of the celebrity players’ homes, as well as a musical performance from one of Hip-Hop’s rising artists.

Premo Pictures, a division of Czar Entertainment, develops and produces films and new media projects and previously produced the documentary Infamous Times: Volume I – The Original 50 Cent.

News Added: 29 August, 2006

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