Report says poker still offers most online growth

"The Global Business of Poker Report," available at Research and Markets, indicates that poker will still offer the most online growth during the next three years compared to online gambling and online games despite the current uncertainty of its legality in the United States.

The report, written by Rachael Church, who is the editor of e-newsletter "Sport and Technology" and the author of several industry reports including "Sport on the Internet" and the "Global Business of Sports Television," provides a market overview of the multi-billion dollar poker industry. It examines the main issues surrounding the poker industry including areas of opportunity, factors affecting growth in the industry, market strategies of poker companies, poker player demographics, television exposure, and more.

Church provides case studies of the major poker companies in the world and analyses them to determine their business models and revenue streams to figure out who the winners and loser will be over the years as well as how well they'll weather the waves being made in the market because of the United State's current stance on online gambling.

Some of the key findings from the report show that poker is thought to still offer the most online growth in the next three years; PartyPoker.com is the most recognized poker brand, followed by 888.com and the World Series of Poker; and the celebrity that most of the respondents associate with poker is Ben Affleck.

Other companies mentioned in the report include Bodog.com, CelebPoker, the Canadian Poker Tour, the British Poker Open, the Bicycle Casino, and more.

News Added: 14 August, 2006

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