Bluff Magazine to Provide WSOP Content to Mobile Phones

News and updates from the poker world series are now available as SMS alerts to U.S. wireless network subscribers via the POKER! Mobile service, which is offered through a teaming of BLUFF Magazine, Full Tilt Poker, Setanta Mobile, Trajectory Sports & Media Group and mStyle.

Poker fans simply send “POKERNEWS” and/or “POKERLIVE” to 67000 from their U.S.-based cell phone to receive the latest news, results and breaking stories directly on their phone. Cross-carrier distribution and delivery of this new service in the US is powered by mStyle. Text messaging and carrier fees may apply.

The new SMS alerts are the second phase of the POKER! program to launch. The first phase was a dedicated mobile news, education and information WAP (Mobile internet) channel, which was launched in June and is now available on more than 150 million cellular telephones in the United States. It is located in the Sports sections on the WAP decks of a number of tier one carriers and can be found within the “World of Sport” or “International Sports” sections.

A third stage of the POKER! Mobile program, consisting of downloadable wallpaper and screensavers, is planned for late summer. In addition to the current World Series of Poker event – which continues through August 10 – POKER! Mobile covers other important poker tournaments on an ongoing basis.

“We are pleased to offer our readers, and all poker fans, access to the latest news and results from major poker tournaments,” said Eddie Kleid, President of Bluff Magazine. “We recently launched editions in Canada, Europe and Asia, and we look forward to supporting those initiatives with this kind of mobile service in those markets as well.”

"FullTiltPoker is excited to play a part in offering this new, innovative mobile service to the poker world. Keeping poker fans updated, informed and involved with the newest technology has always been at the forefront of our agenda," said Bob Wolf, Chief of Marketing, FullTiltPoker.

“POKER! Mobile Alerts provide an invaluable and entertaining resource for fans and players alike – anytime, anywhere,” said Anthony Dillistone, Setanta's Executive Director of Setanta Mobile for Asia and the Americas. “They add immediacy to our WAP product and capitalize on the growing participation and interest in the sport worldwide.”

The World Series of Poker is a highlight of the annual tournament circuit. It covers several events, including Texas Hold’em Limit, Omaha Pot Limit, 7-Card-Stud Hi/Lo and other poker types. It culminates with the grand finale – the World Championship Event, scheduled for Thursday, August 10.

“POKER! Mobile brings together the unmatched knowledge of experts from FullTiltPoker and from Bluff Magazine, “ explained Trajectory Sports President Richard Stone. “Poker fans now can add their cell phones as a source for the latest and best reported poker news, complimenting information available on the Internet and in magazines.”

News Added: 19 July, 2006

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