HeadsUp Entertainment in Negotiations With One of the World's Largest Online Poker Companies

HeadsUp Entertainment International Inc. announced today that it is in negotiations with one of the largest poker companies in the world to either co-brand the Canadian Poker Tour or to negotiate an outright purchase of the Canadian Poker Tour. Any successful consummation of such a transaction is contingent upon the completion of due diligence by both parties and the satisfaction of numerous conditions precedent.

Behind only the United Kingdom, management believes that Canada has become the second largest online poker market in the world. As a result of this market size, several of the largest online poker companies in the world have all contacted Company Chief Executive Officer Kelly Kellner to forge a business relationship.

Management believes that HeadsUp Entertainment represents one of the biggest brand names in the North American poker market today. As the owner of the Canadian Poker Tour, Canadian Poker Player Magazine and the recently launched Canadian Poker Player Television Network, HeadsUp's market reach is now in excess of 40,000,000 poker players in North America.

Kelly Kellner, Chief Executive Officer of HeadsUp Entertainment commented, "Over the next 12 months, we will manage more than 550 casino-based events in Canada, Costa Rica the Dominican Republic and our Poker Super Cruise, which will attract some of the best poker players in North America. As a result of our relationships with the casinos, some of them exclusive, the online poker companies are realizing that our market reach allows them to market their platforms to players in North America.

Kellner added, "For competitive reasons, the online poker company wishes to go unnamed at this time. As the online poker market becomes more competitive, our brand name and our market become more and more valuable. As a result of these negotiations, the numbers here can get very large, very quickly."

News Added: 17 March, 2010

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