Boss Media accelerating IPN poker network growth with tournaments, jackpots and games!

Boss Media today announced that it is aggressively growing the International Poker Network (IPN) by upgrading its online poker platform with a greater variety of multi-table tournaments, progressive jackpots and authentic new side games. In addition Boss will also be capitalising on the recent national gaming legislation changes in Italy and creating a new poker network in one of the world's largest gaming markets.

Brought together by their recent acquisition by GTECH, Boss Media and St Minver are now exporting their Poker expertise to Italy in conjunction with their GTECH sister company Lottomatica Scomesse. “The network will initially be for Italian poker players exclusively, but we hope that eventually, legislation will allow us to pool liquidity from the Italian network with our other European poker networks, possibly even with the IPN hosted outside Italy,' says Per Karlsson, Head of Poker at Boss Media. The company continues to be the dominant solution provider in the national operator segment of the e-gaming market. The new Italian poker network represents the third online poker network Boss Media has launched in Europe for nationally-licensed operators. Boss Media has also supplied poker network solutions to Sweden and Austria.

The launch of the Italian project is an example of how Boss Media plans to take advantage of the combined skills and resources of the GTECH family of companies to further develop its poker platform. 'With additional resources to invest in development of the poker platform and bring the player's user experience to a new level, we aim to grow and acquire even more market share' says Karlsson. Karlsson continues 'Albeit industry poker growth has slowed down IPN is still growing strong in terms of market share thanks to a reliable poker system and attractive tournaments and promotions. Our September Sizzler campaign increased rake in the IPN by almost 11% compared to August.'

Boss Media has already invested significant resources in the development of its jackpot system and multi-table tournament technology. Early this December, the new Bad Beat Jackpot will be introduced at the IPN. With an initial value of no less than €100,000, this progressive jackpot will keep growing and drawing interest until one lucky player hits it. With the release of Boss Media's upgraded poker system software this November, the IPN will be capable of arranging multi-table tournaments in all its games. Poker fans in the IPN can expect even more tempting tournaments such as the 10-week promotional schedule of €5,000 free rolls. The You Only Live Twice tournament takes off this month, and in December, the IPN will hold a €1 Million Guaranteed tournament with satellites starting in October.

In addition, Boss Media will offer all IPN partners a full suite of instant-play games that can be offered to players as side games within the poker room.' Fast games like slots, video poker, scratch tickets and others heighten the entertainment value of a poker room,' says Eric Matsgård, Head of Casino & Games at Boss Media. He says the company intends to expand its selection of exciting instant-play games through cooperation with innovative game creators like the recently-acquired Dynamite Idea as well as games from Spielo, Atronic and other sister companies within the GTECH Group. 'We're now bigger, better and even more motivated to do great things in gaming.'

iGaming Business

News Added: 29 September, 2008

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