PKR REACHES NEW HEIGHTS

Next gen poker room flies high with new helicopter advertisements

London, April 18, 2008 – Next generation online poker room PKR.com is continuing its trend for being innovative and has taken to the skies with a new and original ad campaign.

Partnering with top aerial advertising company Helibanners Ltd. and their patented Helicopter Overcity Banner Systems, PKR.com commissioned a bespoke 25,000 square foot banner that is designed to fly over major events in and around London.

The banner, with a massive advertising area of 207 x 139 ft (roughly ¾ of the size of a football pitch), is visible for more than 10 miles and introduces PKR.com to over a million people every flight.

With three flights under its belt, the response to the banner has been overwhelmingly positive. PKR.com Marketing Director Simon Prodger said, “It’s a pretty awe-inspiring spectacle, and one that no one expects to see. We’ve gotten reports of sightings from all over London, and people have even been sending in their own cameraphone images.”

Helibanners operates in a number of countries globally and PKR.com is considering expanding their advertising to other key markets.

The next scheduled flight is April 26th, and the flight path will include Central London and the Chelsea v Manchester United Premiership football match at Stanford Bridge.

News Added: 21 April, 2008

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