Ladbrokes Launches 3D Virtual Reality Poker

Ladbrokespoker.com will this week launch a new service that integrates the latest video gaming software with its existing poker service.

The launch means that all Ladbrokespoker customers will have the option of creating a 3-D 'Avatar' with physical characteristics chosen by the player. In the poker game the 3-D player will display the same human-like movements that have been developed for state of the art video games.



MD of Ladbrokes eGaming John O'Reilly commented: "This is a major step in the convergence of video gaming technology and online gaming and we're pleased to be the first leading poker site to go 'virtual'.”



The move means that all Ladbrokes customers can still play on any Ladbrokes table, but have the option of playing in 3-D mode should they choose to. The service further enhances the online poker experience by enabling players to talk to each other using Voice Over IP technology as well as existing text chat.



The new Ladbrokes site has been developed in conjunction with Playwize plc, a leading UK developer of video games for consoles such as XBOX, PS2 and Nintendo GameCube.



"The key development has been to ensure the 3-D virtual software integrates effectively with our existing site to ensure we deliver new 3D players the Ladbrokes game liquidity. This means 3-D players will have access to all the same tournaments and cash games as existing players," said O’Reilly.
Gaming Intelligence Group

News Added: 15 November, 2007

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